This started with a dog named Lava.

Lava was my first pet — a little pomeranian who waited at the door every night I came home from work. I lost him three years ago.

What I can't shake is how little time I actually spent with him. A pat on the head, a few minutes of play, then straight to work or straight to bed. I never really noticed when his face started turning white. And then suddenly — he was gone.

PetScent comes from the word "present." Because the best present we can give our pets isn't a toy, a treat, or a fancy bed. It's our time.

We want to buy a little of that time back for you. Maybe just thirty minutes in your busy week — to sit with them, bathe them, breathe them in, look at them properly. So when the day comes that you have to say goodbye, you'll know you didn't miss it.

Makes your limited time worth — that's what we're really selling.